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The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With
campaign. NTO will cross-promote this campaign in other emails in a single-column content are
a. This content
will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber
responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey
Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last
year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific
interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?